Makeup For Pale Skin: Journ's Tips For Lighter Complexions

You’re unique, and so is your skin. That’s why understanding what your skin needs to be strong and healthy is the best way to create a routine that really works for you, whether you’re focusing on makeup or skincare. 

If you have a pale complexion, certain products and steps can help protect your skin from sun exposure and other common factors that affect lighter complexions. At the same time, you may find you have a trickier time choosing makeup that works for you. 

Journ is dedicated to providing healthy, reliable skincare products for every skincare routine. In addition to color-correcting products that are made with good-for-you ingredients, we’re also sharing tips for creating a makeup routine that really works for you. 

Things To Keep in Mind if You Have Pale Skin 

Here are some considerations that individuals with paler skin tones should keep in mind, so they can begin to learn the best tricks for working with their skin tone. 

First off, some people just have naturally pale skin. That said, some genetic and health factors can contribute to pale skin as well. These may include fevers, low blood pressure, iron-deficiency anemia, vitamin deficiency, pregnancy, and albinism. The causes of paleness are different for everyone. 

Excess Sun Exposure

Wearing sunscreen and taking other sun protection measures are essential steps for any skin tone, but especially lighter skin. You’re more vulnerable to sunburns, which can cause pain and irritation, not to mention visible signs. 

If you have pale skin, SPF is your best friend. When you do get a sunburn, try using aloe vera or honey to calm the skin. You can also include products with sun protection included, like moisturizer or a light foundation, in your makeup routine to cover all your bases. 

Finding the Right Colors 

It’s important to wear the correct shades of makeup, no matter what your skin tone is. However, on paler skin tones, imperfect matches can be more apparent and harder to conceal. Taking the extra time to find that perfect fit for concealer and foundation can make all the difference. 

Makeup Tips for Lighter Complexions 

A makeup routine is a great way to add a splash of color to your skin and show off your style. Luckily, there are many ways to create a new makeup routine that fits your individual skin tone. 

Here are a few important things to consider when creating a makeup routine for paler skin. 

Check Your Undertone 

The more we know about our skin’s undertone, the easier it is to match our makeup appropriately. Paler skin often has cooler undertones, but it’s worth checking to see regardless.

To determine your skin’s undertones, look at the veins visible on your wrist. Bluish veins indicate a cooler undertone, and green veins indicate a warm undertone. If you notice a mixture of the two, you likely have a neutral undertone. When choosing makeup products, especially foundation, look for one that matches up with your undertones. 

Find the Perfect Shade 

Make sure that you’re picking shades of foundation (and concealer, if you choose to use it) that fit your paler skin. Remember that sun exposure and environmental factors can impact the shade of your skin, so you want to be sure you check your tone regularly before applying your makeup to see if anything has changed.  

Try a Redness Corrector 

Blemishes and irritations can be very obvious on paler skin, which is why a redness corrector is a worthwhile addition to your makeup routine. They’re wonderful for evening out your skin tone and reducing the appearance of redness on your cheeks, forehead, and chin. 

The Dew Color Corrector from Journ, infused with ingredients like Jasmine, Neem, and Eucalyptus, is a green color corrector that can help cancel out the appearance of redness on your skin. It can also hydrate, soothe, and protect your skin all day long, thanks to those good-for-you ingredients.  

Brighten Your Skin With the Help of a Color Corrector

If redness isn’t your main concern, a purple-toned color corrector may also come in handy. Alpenglow by Journ can help brighten dull, sallow skin, as well as helping to even out your skin tone for a beautiful glow. It can help minimize the appearance of wrinkles, too, all thanks to ingredients like Blueberry, Grapefruit, and Daisy. 

Try Brown and Navy Colors To Compliment Your Skin Tone 

Many people gravitate toward black when it comes to eyeliner and mascara, but black can create a strong contrast that appears intense or harsh on paler skin. 

If you’re searching for a daily look that you can wear to the office, consider swapping out black makeup for a dark brown or navy shade. The softer shade gives you a gentler visual effect that still compliments your shade


You can create a beautiful, healthy, and hydrating makeup routine that helps to support your pale skin with a few simple steps. 

If you’re looking to simplify your routine, you can smooth the appearance of your skin with products like our Alpenglow or Dew Color Corrector. You can also work to create the perfect makeup routine for your pale skin needs by matching your products properly, checking your undertones, and swapping out your black makeup products for navy and brown ones. 

Journ has what you need to get started and help nourish and repair your skin in the future. Explore our healthy skincare products and library of skincare tutorials to create your routine today. 


Sun Safety | CDC 

Dehydration | Mayo Clinic 

The Best Foods for Vitamins and Nutrients | Harvard Health