Hello, we're Journ. Nice to meet you!

A blog is as good a place as any for a founder to get real with her customers. The truth is that so much of what we see in the beauty world today involves unrealistic standards of both time most of us have available in the morning, and the amount of makeup artistry involved to achieve the look. As busy women juggling careers with raising a family, this just isn't realistic, is it? Instead, we need to reassess the situation by bringing a much simpler routine to the market.

So, when it comes to concealing your skin imperfections, are you ready for something different? Because we sure are. At Journ, we want to give you a practical, hassle-free solution to camouflaging your skin insecurities that doesn't involve adding layers of foundation and concealer - just for it to feel like a heavy mask by the end of the day.  As busy women, who has time for all of that anyway?

Journ founder Sara Shah

Our ethos is to empower our customers by bringing simplicity back to their everyday routines. Whether you are a busy mom, have a hectic career schedule or even hate the feeling of thick makeup sitting in your pores all day - we believe you deserve better than what you'll find at most beauty stores. What we provide is a simple and easy solution that will revolutionize your beauty routine.

The unique dual aspect of fusing color correction with skincare means less time and hassle. Your Journey starts with carefully selected ingredients inspired by our travels to Japan, Morocco and beyond. By bringing you the best of what the world has to offer, your skin will reap the benefits.  All of our ingredients are paraben, sulfate, phthalate, gluten, fragrance, and cruelty-free and are vegan-friendly.

Journ product box with flowers

When you order a product from us here at Journ it will be beautifully packaged in the same way it has been made. The inclusion of dried flowers in your parcel gives a nod to our botanical ingredients. Whether you order for yourself or as a gift, your package will set the tone for what is the start of your Journey to beautiful, flawless looking skin. We can't wait to welcome you as a Journ customer on what is an exciting new chapter for us as a brand and for you with your skin.

With Love,
Sara Shah, Founder